School S31 · F06

AI Marketing

Growth engineering with AI in the loop.

For marketers-turned-engineers and vice versa — SEO, content, ads, lifecycle, all AI-augmented.

Learning outcomes

What graduates can do.

  • 01Run full-funnel growth programs
  • 02Ship SEO and content at scale with AI
  • 03Design paid acquisition experiments
  • 04Instrument lifecycle and retention

Curriculum

8 courses.

Delivered as a portfolio-based sequence. Every course culminates in shipped work reviewed by working practitioners.

  1. 01Modern Growth Foundations
  2. 02SEO & Programmatic Content
  3. 03Paid Acquisition (Meta, Google, TikTok)
  4. 04Lifecycle & Email Marketing
  5. 05Brand & Positioning
  6. 06Growth Experimentation
  7. 07Marketing Analytics & Attribution
  8. 08Capstone: Run a Growth Program

Tools & technologies

PostHogSegmentCustomer.ioAhrefs

Career tracks

  • Growth Engineer
  • Head of Growth
  • AI Marketing Lead